Salespeak.ai enhances the quality and depth of leads generated from chat sessions on your website through a variety of innovative approaches. Here's how Salespeak transforms your lead data:
1. IP-to-Company Mapping
Salespeak utilizes the visitor's IP address to identify and associate them with their company, providing a starting point for deeper insights.
2. Comprehensive Company and User Enrichment
Once Salespeak identifies the company or user, it leverages public data and external vendors (e.g., Clearbit, Data People Labs) to enrich the information. This ensures a detailed and accurate profile of both the company and the user.
3. HubSpot Form Integration
Salespeak seamlessly integrates with HubSpot forms, enriching chat sessions with key data submitted in the forms, such as email addresses and company names. This ensures your lead data is consistently enriched and aligned across platforms.
4. Marketo Form Integration
Through Marketo form integration, Salespeak enhances chat sessions by incorporating critical data submitted in the forms, such as email addresses and company names. This enables a unified and enriched view of your leads.
5. Auth Token-Based Data Collection
Salespeak retrieves 'email' information and other identifiers from cookies or local storage on your website, increasing the accuracy of user identification.
6. Custom Integrations with App Servers
For advanced use cases, Salespeak can utilize cookie values to call your app server and retrieve the logged-in user's email via the auth token stored in the cookie. This allows for seamless and secure user identification.